Pure Polaris Unveils NEW Website to Enhance Riders’
Site Features More Product & Fitment Information
Pure Polaris website makes it quick, easy and efficient for
riders to find the premium-quality accessories and branded apparel they want to
enhance their riding experience. With more information than ever about Pure
Polaris products customers can choose from among several easy, flexible ways to
search for everything from windshields to plows and full cab enclosures.
Polaris accessories are Polaris and Victory riders’ best choice because
they install easily, provide premium fit and finish, and enhance a vehicle's function.
And with the new site riders have access to the most up-to-date lists of
vehicles, making it easy to search only for accessories that fit their ride.
Accessories can be found according to product type (performance, comfort,
cargo, etc.) or by the vehicle model name or model year.
addition, there are maintenance guides that will help riders care for and
better understand their vehicles, and convenient links that provide access to
owner’s manuals and safety and service bulletins. There are also convenient
links between Pure Polaris pages and the Polaris and Victory vehicle
information pages so consumers can research a vehicle and accessories at the
and apparel for Polaris off-road vehicles and snowmobiles are featured at www.purepolaris.com. Victory products
are available at www.purevictorygear.com.
new website gives customers what they’ve asked for: More information
that’s easier to find through simple search tools,” said Scott
Swenson, vice president/general manager PG&A and Snowmobile Division.
“We also significantly enhanced the vehicle fit information to ensure
it’s clear to customers which accessories fit their specific vehicles.”
Pure Polaris website gives riders 24/7 access to detailed product information,
and after researching products online, a rider can take a list of part numbers
to a dealership for a personalized shopping experience. The new Pure Polaris
Easy Navigation & Product Searches:
Customers can search for Pure Polaris products by product type, by vehicle
model name or model year, or by vehicle "Family."
Easy to Find Vehicle Info: There
are convenient links between vehicle information pages and pages featuring Pure
Polaris accessories for those vehicles.
Easy Vehicle Customization: The
Polaris and Victory "Customizer" tool lets customers customize
virtual 2010 and 2011 models online. The “Customizer” shows how
selected accessories look installed on vehicles, and a list of the accessories
can be printed and brought to a dealership.
Parts & Maintenance: Riders
will find Frequently Asked Questions about maintenance procedures, quick
reference guides, and videos. There are also links to online parts catalogs,
vehicle safety and service bulletins, and the Pure Polaris Oil website.
annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and
markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the
snowmobiles and Victory motorcycles for recreational and utility use, and has
recently introduced a new on-road electric powered neighborhood vehicle.
Polaris is a recognized leader in the snowmobile industry, and one of the
largest manufacturers of ORVs in the world. Victory motorcycles, established in
1998 and representing the first all-new American-made motorcycle from a major
company in nearly 60 years, are rapidly making impressive inroads into the
cruiser and touring motorcycle marketplace. Polaris also enhances the riding
experience with a complete line of Pure Polaris apparel, accessories and parts,
available at Polaris dealerships. Polaris Industries Inc. trades on the New
York Stock Exchange under the symbol "PII," and the Company is
included in the S&P MidCap 400 stock price index. Information about the
complete line of Polaris products, apparel and vehicle accessories are available
from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.