Pure Polaris Unveils NEW Website to Enhance Riders’ Online Experience

The new Pure Polaris website makes it quick, easy and efficient for riders to find the premium-quality accessories and branded apparel they want to enhance their riding experience. With more information than ever about Pure Polaris products customers can choose from among several easy, flexible ways to search for everything from windshields to plows and full cab enclosures.

Pure Polaris accessories are Polaris and Victory riders’ best choice because they install easily, provide premium fit and finish, and enhance a vehicle's function. And with the new site riders have access to the most up-to-date lists of vehicles, making it easy to search only for accessories that fit their ride. Accessories can be found according to product type (performance, comfort, cargo, etc.) or by the vehicle model name or model year.

In addition, there are maintenance guides that will help riders care for and better understand their vehicles, and convenient links that provide access to owner’s manuals and safety and service bulletins. There are also convenient links between Pure Polaris pages and the Polaris and Victory vehicle information pages so consumers can research a vehicle and accessories at the same time.

Accessories and apparel for Polaris off-road vehicles and snowmobiles are featured at www.purepolaris.com. Victory products are available at www.purevictorygear.com.

"Our new website gives customers what they’ve asked for: More information that’s easier to find through simple search tools,” said Scott Swenson, vice president/general manager PG&A and Snowmobile Division. “We also significantly enhanced the vehicle fit information to ensure it’s clear to customers which accessories fit their specific vehicles.”

The Pure Polaris website gives riders 24/7 access to detailed product information, and after researching products online, a rider can take a list of part numbers to a dealership for a personalized shopping experience. The new Pure Polaris website features:

• Easy Navigation & Product Searches: Customers can search for Pure Polaris products by product type, by vehicle model name or model year, or by vehicle "Family."

• Easy to Find Vehicle Info: There are convenient links between vehicle information pages and pages featuring Pure Polaris accessories for those vehicles.

• Easy Vehicle Customization: The Polaris and Victory "Customizer" tool lets customers customize virtual 2010 and 2011 models online. The “Customizer” shows how selected accessories look installed on vehicles, and a list of the accessories can be printed and brought to a dealership.

• Parts & Maintenance: Riders will find Frequently Asked Questions about maintenance procedures, quick reference guides, and videos. There are also links to online parts catalogs, vehicle safety and service bulletins, and the Pure Polaris Oil website.

About Polaris

With annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER^™, snowmobiles and Victory motorcycles for recreational and utility use, and has recently introduced a new on-road electric powered neighborhood vehicle. Polaris is a recognized leader in the snowmobile industry, and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive inroads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P MidCap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.