KAWASAKI PERFORMANCE OILS
IRVINE, Calif.
(Feb. 12, 2010)— Kawasaki Motors Corp., U.S.A. (KMC) is launching
a new line of powersport oils. Comprised of the latest formulations of
superior quality lubricants and specifically engineered to Kawasaki’s highest standards, the new Kawasaki
Performance Oils line includes full-synthetic, semi-synthetic and mineral based
formulations in multiple grades of motorcycle oils, plus new ATV/UTV and PWC
formulations. This is not a simple re-branding of the old product, but an
entirely new lineup of super quality modern powersport engine oils.
In
accordance with strict Kawasaki
guidelines, significant improvements have been made across the entire line. The
results include mineral based formulations which deliver a 20% reduction in
phosphorous and sulfur content, 45% lower volatility, 5% higher film thickness,
between 15 – 30% better anti-wear characteristics and up to a 15%
improvement in anti-oxidancy, depending on type. In addition to the advanced
mineral based formulations, the new Kawasaki Performance Oils lineup also
includes the latest semi and full-synthetic performance engine lubricants based
on modern polyalphaolefins and esters.
“These
new oils cover gaps in the previous lineup and will help Kawasaki dealers to
capitalize on the strong demand for modern synthetic oil formulations, while
more effectively serving the needs of their powersports customers,” said
Jim Williams, KMC’s director of corporate sales.
In
conjunction with the launch of these new oils, KMC is also releasing
distinctive new packaging, “Performance
Made Perfect” marketing and dealer displays all designed to
emphasize the modern, high-performance attributes of Kawasaki Performance Oils.
Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, personal watercraft, utility
vehicles and recreation utility vehicles through a network of more than 1,475
independent retailers, with an additional 8,000 retailers specializing in Kawasaki power products
and general purpose engines. KMC and its affiliates employ nearly 3,300 people
in the United States, with
400 of them located at KMC's Irvine,
California headquarters.
Kawasaki’s tagline,”Let the good
times roll,” is recognized worldwide. The Kawasaki brand has become synonymous with
powerful, stylish motorcycles for over four decades. Information about Kawasaki’s complete line of recreational products
and Kawasaki
affiliates can be found on the Internet at www.kawasaki.com.
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