MX vs. ATV Reflex Redefines Racing with Revolutionary Rhythm Racing® 2.0 Physics Unprecedented Real-Time Terrain Deformation and Innovative New
Controls Change the Racing Genre

AGOURA HILLS, Calif.--(BUSINESS WIRE)--THQ
Inc. (NASDAQ:THQI - News) today announced MX
vs. ATV™ Reflex™, the next installment of the best-selling
off-road racing franchise, is scheduled to release on the Xbox 360®
video game and entertainment system from Microsoft, PLAYSTATION®3
computer entertainment system, PSP® (PlayStation®Portable) system and
Nintendo DS™ in Holiday 2009. Developed by THQ’s award-winning internal
studio Rainbow Studios, MX
vs. ATV Reflex introduces revolutionary physics that allow for
real-world terrain deformation and an intuitive, dual-stick control
scheme that separates man from machine. MX
vs. ATV Reflex will deliver a wide variety of race modes,
vehicles and worlds to explore while utilizing the all-new Rhythm
Racing® 2.0 physics engine.


“The MX vs. ATV franchise consistently sets the bar for
excellence in the racing genre, offering gamers, racing fans and
mainstream consumers an immense variety of content and cutting-edge
physics,” said Brian Coleman, vice president of global brand management,
THQ. “MX
vs. ATV Reflex takes the core elements of the franchise to the next
level.”
“Rhythm Racing 2.0 is the most advanced physics engine Rainbow Studios
has ever created, and is an all-inclusive framework that characterizes
the essence of MX
vs. ATV Reflex,” said Nick Wlodyka, general manager, Rainbow
Studios. “We’ve combined the fluid Rider Reflex control system with
ever-changing, real-time terrain deformation to create an experience
that will immerse gamers in the rhythm of a race like never before.”


About MX vs. ATV Reflex
MX
vs. ATV Reflex marks the highly anticipated return of the
best-selling off-road racing franchise and features the all-new Rhythm
Racing 2.0 physics engine, Rider Reflex control system and real-time
terrain deformation. The Rider Reflex control system provides
unparalleled precision and fluidity by separating machine steering from
body positioning, which allows the independently controlled rider to
shift his weight, perform death-defying stunts and avoid potentially
devastating wrecks. Unprecedented terrain deformation creates
ever-changing courses as off-road vehicles carve lines and deep ruts
that have a real-time impact on gameplay and remain persistent through
the full length of each race. MX
vs. ATV Reflex will offer players the chance to become the rider
and leave their mark in Holiday 2009. For more information on MX
vs. ATV Reflex, please visit www.mxvsatv.com.

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