| |Can-Am to Sponsor Grand National Cross Country Series
for Next Three Years
Morgantown, W.Va., February 25, 2010 -
Racer Productions and BRP are excited to announce the return of Can-Am
as title sponsor of the 13-stop Can-Am Grand National Cross Country
Series (GNCC) series for another three years.
"Our relationship with GNCC racing is quite important for BRP,"
commented Yves Leduc, vice president and general manager, North
American division for BRP. "BRP's Can-Am ATV brand conveys a strong
performance and passion message in the off-road world and we see both
those attributes out on the race course at each Grand National Cross
Country Series event. We are excited to continue to be a part of the
GNCC racer community."
GNCC racing has seen exceptional growth in both the number of racer
entries and fan base during the past three years with the Can-Am title
sponsorship. From the opening round in Florida to the concluding race
in Indiana, race fans and racers actively support the series.
"The past three years have seen unprecedented growth in our sport
due in large part to our relationship with BRP and the Can-Am team,"
said Jeff Russell, GNCC Trail Boss. "Can-Am sponsorship enables us to
continue to invest in our series. Our team has come to depend on BRP's
Can-Am ATVs to build and navigate the course; they are GNCC tested for
Along with the renewal of BRP's sponsorship through its Can-Am
brand, several new and exciting additions will be made to the GNCC
Sponsor Village as part of this new agreement. A Can-Am Zone - where
fans and racers can get information and an up-close view of several
Can-Am products - will be available at each of the 13 rounds. Can-Am
also becomes the feature sponsor of GNCC Live Timing and Scoring over
the Internet. Finally, Can-Am remains the title sponsor of the Can-Am
Unadilla GNCC event held in New Berlin, N.Y. and will continue to
"We are so fortunate to have a title sponsor that understands the
value of having a solid television broadcast schedule like Can-Am,"
said Jason Hooper, Producer of RacerTV. "Without Can-Am, it would be
nearly impossible to get the series on a network of caliber like VERSUS
and into over 50 million homes across the U.S."
In the GNCC Can-Am Zone and a few other select events this year,
fans will get an unprecedented opportunity to win a 2010 Can-Am
OutlanderTM 800R EFI XTTM ATV given away by Racer Productions. Fans will soon be able to register online as well, by participating in a GNCC survey.
The lucky winner will be announced on October 24 during the victory
ceremony at the Amsoil Ironman GNCC, the final round of the 2010 Can-Am
GNCC Racing Series.
The 2010 Can-Am Grand National Cross Country Series kicks off this
weekend as part of Daytona Bike Week at the Westgate River Ranch Resort
in River Ranch, Florida, with the Parts Unlimited River Ranch GNCC.
ATVs race on Sunday, February 28, and dirt bikes race on Tuesday, March
For more information on the series, go to www.gnccracing.com.
2010 Can-Am Outlander™ 800R EFI XT™
Bombardier Recreational Products Inc.
(BRP), a privately-held company, is a world leader in the design,
development, manufacturing, distribution and marketing of motorised
recreational vehicles. Its portfolio of brands and products includes:
Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and sport boats,
Evinrude and Johnson outboard engines, direct injection
technologies such as E-TEC, Can-Am all-terrain vehicles and roadsters,
as well as Rotax engines and karts. With manufacturing facilities on
three continents, BRP products are distributed in more than 80
About GNCC Racing
The Grand National Cross
Country Series is America's premier off-road racing series. Founded in
1979, the 13-round championship is produced exclusively by Racer
Productions. Cross country racing is one of the most physically
demanding sports in the world. The grueling three-hour GNCC races lead
as many as 1,800 riders through tracks ranging in length from eight to
12 miles, competing for more than $3 million in prizes. With varied
terrain, including hills, woods, mud, dirt, rocks and motocross
sections, GNCC events are tests of both survival and speed. For more
information, please visit www.gnccracing.com.
Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, E-TEC and
the BRP logo are trademarks of Bombardier Recreational Products Inc. or
its affiliates. All other trademarks are the property of their