CMP introduces their new Fuse Powersports Division and website
Fuse Powersports is the new name of CMP’s aftermarket line of ATV, motorcycle, and snowmobile products and accessories. This move reflects the sweeping companywide improvements of the last year and is the basis of our renewed effort to produce top of the line products. The CMP name, while well known, has not portrayed a powersports image that our customers have related to. Fuse Powersports by CMP will not only retain the familiarity of CMP but have more attraction in the powersports community with a new logo.
CMP is building the Fuse brand through our new website, magazine advertisements, internet banner ads, e-mail campaigns, product packaging, and trade shows. As you know many of our new products in development are radically new in style and design and will be an excellent fit with the new Fuse brand.
The new website at www.fuse-powersports.com offers the most up to date product information, improved product photos, real time application charts, instruction sheets, technical information, and links to our distributors. Retail customers can now also make online purchases for non-exclusive products. To protect our distributors and their dealer networks we will never sell our products for less than our stated MSRP.