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BELL HELMETS UNVEILS MICRO SITE AND VIDEO FOR HIGHLY ANTICIPATED MOTO-9 FLEX

May 14, 2015
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New Moto-9 Flex Redefines Head Protection With First-Of-Its-Kind “Progressive Layering”

Energy-Management System

SCOTTS VALLEY, California. (February 12, 2015) – Bell Helmets, an industry leader in helmet technology and innovation, today released its Moto-9 Flex micro site and detailed video showcasing the innovations at the heart of its newest helmet. Originally unveiled at Intermot 2014, the revolutionary technologies within Moto-9 Flex were developed in an effort to redefine and improve the means by which helmets manage energy across varying impact scenarios common with off-road motorcycling. The micro site and video highlighting the groundbreaking energy-management technologies may be viewed here: Introducing the Moto-9 Flex.

At the heart of Moto-9 Flex is Bell’s exclusive “progressive layering” technology – a system of three polymer materials, each designed to address specific impact velocities while simultaneously working in harmony to deliver Bell’s most comprehensive level of protection available today.

“Moto-9 Flex is a truly historic helmet for Bell, and the micro site captures not only the incredible attention to detail but the game-changing technology of the most advanced helmet we’ve ever made,” said Chris Sackett, Bell Helmets Vice President. “For more than 60 years, we’ve pushed the industry to expand the protective and performance capabilities of the modern helmet, and Moto-9 Flex once again raises the bar, setting a new standard for “state-of-the-art.”

With its purpose built nature, Bell has created a helmet that has outperformed any other motocross helmet it has ever tested to date. Because off-road racing can be completely unpredictable, Bell set out to develop a helmet that effectively addresses the full range of scenarios.

Together with the Advanced Concepts Group at BRG Sports, Bell discovered Expanded Polyolefin (EPO), which actually works in tandem with the often used Expanded Polypropylene (EPP) and Expanded Polystyrene (EPS) layering systems. EPO is a soft and flexible low-density polymer that, when placed between the EPP and EPS layers, dampens low-threshold impacts. By combining these three materials at varying densities Bell has created an energy management system that excels in low, mid, and high-speed impacts. Along with the three potential impact speeds, Bell has addressed rotational energy management by engineering a “slip zone” within the Moto-9 Flex impact liner. The “slip zone” allows for subtle movement between the inner layers and works to reduce rotational energy transfer from angular impacts.

Bell also addressed head comfort with the Moto-9 Flex, using its “Adaptive Fit” system containing a segmented liner construction, which conforms to a rider’s head for a better fit and more predictable energy management. To further improve comfort, a Velocity Flow Ventilation system combined with a segmented liner offers maximum ventilation and temperature control.

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Moto-9 Flex Technologies include:

· Lightweight Composite Carbon shell

· Velocity Flow Ventilation™ system for maximum cooling

· Fully adjustable Flying Bridge Visor™ with air intake vents

· Removable/washable X-Static® XT2 silver liner Extended Wear™ interior

· Exclusive Magnefusion™ Emergency Removal System (MERS) cheekpads

· QuickFlip™ visor screws for easy adjustment even with gloves on

· Fully ventilated EPS-lined chinbar

· Integrated vented roost guard

· New and Improved Exclusive Magnefusion™ magnetic strap keeper

· Padded chin strap with D-ring closure

· Padded, lined helmet bag included

· Industry-leading Five-year warranty

Certification: Snell M2015, DOT, (Outside of U.S.: ECE or AS/NZ)

Sizes: XS, S, M, L, XL, XXL

Moto-9 Flex is available at select retailers and online at www.bellhelmets.com, from $599.95 to $649.95. For more information on the helmet please visit www.bellhelmets.com.

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About BELL

From humble beginnings in the garage of a 1950’s Southern California speed shop to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of BRG, Inc. and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of motorcycle and cycling helmets and accessories. Bell is online at www.bellhelmets.com.

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