YAMAHA ATVS AND UTVS: MADE IN GEORGIA?
Yamaha Motor Corp., U.S.A., (YMUS) has announced the completion of its all-terrain vehicle (ATV) production transfer from overseas facilities to the Yamaha Motor Manufacturing Corporation of America (YMMC) in Newnan, Georgia, adding hundreds of jobs to its U.S. facility.
Yamaha also announced today that it has opened a second dedicated assembly plant in Newnan for the production of future Side-by-Side (SxS) products, including the new Viking, an all-new vehicle that sets a new standard in the three-person multi-purpose SxS segment.
Since the ATV production transfer strategy was first announced in 2010, Yamaha has moved production of all of its top-of-the-line, image leading models like the Grizzly 700 FI, the industry’s first ATV with Electric Power Steering, and most recently the YFZ450R, the highest performance, most technologically advanced sport ATV on the market. All of these ATVs, along with all of Yamaha’s SxS vehicles, are now produced exclusively at YMMC for worldwide distribution.
Already the largest employer in Newnan, YMMC is poised to continue growing in Georgia and will add another 100 jobs to support Viking production in Plant 2 this year. Another 300 jobs could be added over the next three to five years based on forecasts. The advanced manufacturing facility covers more than 850,000 square feet and includes the latest technology, equipment and procedures in motorsports manufacturing.
“Yamaha continues to ramp up U.S. production thanks to the ATV production transfer, the introduction of all-new products like the Viking, and improving market conditions,” said Mike Martinez, vice president of Yamaha’s ATV/SxS group. “Yamaha is one of the largest motorsports companies in the world, and it is exciting to see the company’s increased emphasis on U.S. manufacturing. The U.S. is the world’s largest ATV and SxS market with more than 70 percent of global sales. It makes great business sense for Yamaha to manufacture these products right here in the U.S. for worldwide distribution.”
Increased production has benefited both Yamaha customers and the local community in Newnan, Georgia. Yamaha employs more than 1,250 people there – up from 1,100 since the ATV production transfer began in 2011. In total, Yamaha has added approximately 200 jobs in Georgia between its factory in Newnan and Yamaha’s corporate offices in Kennesaw.
“The Yamaha Motor Manufacturing Corporation of America is a world-class facility with the highest standards and certifications for quality, environmental manufacturing and safety,” said Mike Chrzanowski, senior vice president of operations and engineering services at YMMC. “Yamaha has invested more than $250 million over the past decade to support our expansion and our employees – who are some of the best in the world – and to make our U.S. factory the center of Yamaha’s worldwide ATV and SxS vehicle production.”