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Yamaha’s Whitetail Diaries Set to Debut on Versus

July 28, 2009
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Yamaha’s Whitetail Diaries” Set to Debut on Versus July 30

CYPRESS, Calif. – July 27, 2009 – Yamaha Outdoors and Careco Multimedia announce the debut of “Yamaha’s Whitetail Dairies” television series on Versus starting on July 30, 2009.  The hunting series will be seen three times weekly with airings scheduled for Sundays at 9:00 a.m. and Thursdays at 7:00 a.m. and 1:30 p.m.  Each episode will also be available on line at www.carecotv.com.

 
Whitetail Diaries has historically brought viewers some of the best whitetail deer hunting stories from across the nation.  These stories have always highlighted North America’s most sought after game animal — the whitetail deer.  Every episode of the 22-week series includes a fast paced mix of product features, stories, hunts and valuable insight about hunting the whitetail deer.  While this great series of shows is now going into its third season on Versus, this will be the first year that Yamaha has been involved in the show as the title sponsor.

Yamaha is more involved in the hunting community than any other ATV manufacturer, and we are excited to build on our reputation in the outdoors as title sponsor of Whitetail Diaries,” says Yamaha ATV and Side-by-Side (SxS) Marketing Manager Steve Nessl.  “We are honored to join Whitetail Diaries in their commitment to bringing the viewer the best hunting action possible, and we look forward to sharing appropriate and responsible use of Yamaha ATV and SxS products with their viewers.”

Yamaha is a perfect fit for our Whitetail Diaries series of shows, and the safety message that Yamaha is wanting to portray within the series is of utmost importance to all users of ATVs and SxS vehicles.  Not only will we be seeing the best all-terrain units in action on the hunts but we’ll be educating viewers on the importance of safety and being responsible riders,” says Wade Middleton of Careco Multimedia.

 About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, offers the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding line of products also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1977, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.

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