KYMCO to Take the Full Ride on Cycle World IMS Circuit
Spartanburg, SC — KYMCO USA will join an international Who’s Who of motorsports as one of the major OEM participants in the full schedule of 2007-08 Cycle World International Motorcycle Shows. As part of the IMS circuit, KYMCO will be on display in 13 cities nationwide, beginning in Phoenix in October 2007 and ending in Chicago in February 2008. Stops in between include Houston, Fort Worth, San Mateo, Seattle, Long Beach, New York, Novi (Michigan), Washington DC, Atlanta, Cleveland, and Minneapolis.
“We are very pleased to have KYMCO USA on board for the upcoming season of the Cycle World International Motorcycle Shows presented by Toyota,” said Group Show Director Jeff D’Entremont. “Our shows offer the perfect platform for consumers to see what’s new and what’s next in the powersports market. The addition of KYMCO USA and their complete line of scooter and ATV products are the perfect compliment to our already impressive OEM lineup.”
Last year nearly 600,000 powersports enthusiasts from across the country turned out at these shows to see the hottest new motorcycles, custom bikes, ATVs, and scooters. IMS shows also serve as the central location for innovations in motorsports services and aftermarket products.
“Being part of IMS is important to our credibility and visibility in the industry,” said KYMCO USA VP Sales and Marketing, Bruce Ramsey. “Through the Cycle World shows we are going to really drive home the reliability, affordability and styling of our growing product line.”
Attendees at the San Mateo and Long Beach IMS venues will be able to actually ride KYMCO scooters and motorcycles at the Manufacturers’ Demo Ride center outside the exhibit hall. Experts from the Motorcycle Safety Foundation will be on hand to lead and tail demo riders and answer any questions about safety.
New for 2008, KYMCO will be showing off the 2008 MXU 500 4×4 Camo featuring True Timber Conceal Green, a new pattern from the leaders in the field of digital effect camouflage. The shift-on-demand 4WD MXU 500 features a 4-stroke, double overhead cam, 499cc engine with shaft drive and KYMCO’s CVT transmission. Digital instrumentation, disc brakes, front and rear cargo racks, and a half-ton capacity towing hitch are all standard.
The newly updated 2008 KYMCO Mongoose 250 and 300 will also be on display.
Event Coordinator John Stoddart will be on hand with the KYMCO USA hauler to provide KYMCO products and support for demo rides. KYMCO Regional sales managers and KYMCO dealers near each IMS city will also be available at the shows.
For the complete IMS schedule, go to www.motorcycleshows.com.
About KYMCO USA
KYMCO’s roots in the motorsports industry go back to its founding in 1963, as the Kwang Yang Motor Company, Ltd., with headquarters in Taiwan. Long a leader in quality, fuel economy, and versatility, today KYMCO manufactures motor scooters, motorcycles, and ATVs at five plants in Asia, including the main facility in the city of Kaohsiung.
KYMCO is the largest scooter manufacturer in Taiwan, and currently exports to 74 countries worldwide. All KYMCO plants use the latest technology for the engineering and production of reliable engine, chassis, and other components. Since 2004, KYMCO has been officially accredited for ISO-9001 quality in manufacturing; KYMCO is committed to maximum customer satisfaction and constant innovation, making use of the most advanced CAD/CAE tools to bring superior engineering and design to their products.
The company’s partner in the United States is KYMCO USA, with headquarters, marketing, and distribution centered in Spartanburg, South Carolina. KYMCO USA is dedicated to building the brand’s reputation and market share through superior value, frequent new product introductions, strategic industry partnerships, and excellence in dealer network support. KYMCO USA has a reputation and expertise gained through over 30 years in the U.S. powersports industry.