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CAN-AM SUPPORTS AMA ATV MOTOCROSS SERIES’ OUTDOOR EXPOS

March 12, 2008
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BRP, Inc. has partnered with the ITP/Moose Racing AMA ATV Motocross Championship Series for its Outdoor Expo events by supplying Can-AmTM ATVs for demo rides. The fan-friendly expos will be held at five of the series’ events this season and will comprise various outdoor themes where attendees can sample a buffet of the most popular hunting, fishing and boating products.

Can-Am’s demo-riding events will give fans a chance ride its competitive line of ATVs. In addition, Can-Am plans to host several other entertainment opportunities for fans.

“Can-Am likes to be where the enthusiasts are,” said Del Bohlman, Product, Media Relation and Racing Manager for Can-Am ATVs, “and we know that enthusiasts are at the races.”

“These premier events will be a gathering of our target customers,” added Bohlman. “We’ll put on a great show with the demos and our show trucks. With some great racing on the track, and exciting entertainment in the pits, these should be great events.

“We definitely want to give fans the chance see what the name ‘Can-Am’ really means,” concluded Bohlman.

The Outdoor Showcases will take place at the following venues:

April 12-13 Ballance Moto X Bowling Green, Ky.
May 24-25 High Point Raceway Mt. Morris, Pa.
June 7-8 Unadilla Valley Sports New Berlin, N.Y.
July 26-27 Red Bud MX

Buchanan, Mich.

August 9-10 Loretta Lynn’s Dirt Days Hurricane Mills, Tenn.

The next race for the ITP/Moose Racing AMA ATV Championship Series is scheduled for March 29-30 at Mill Creek Raceway in Pell City, Ala. For more information about AMA Pro ATV and ATVA Motocross, or if you would like to participate in a Showcase event, please call 304-284-0084, or please visit www.atvmotocross.com.

About the ITP/Moose ATV National Motocross Championship Series Presented by Parts Unlimited
The AMA ITP/Moose ATV National Motocross Championship Series Presented by Parts Unlimited is the nation’s premier amateur and professional ATV motocross series, and competes at top motocross facilities nationwide. The 11-round series features the Nation’s best racers, teams and sponsors, and is America’s largest and longest-running ATV National Motocross series with more than 20 years of competition. The series continues to expand and produce top talent from the amateur ranks, while keeping close to the grassroots fun that makes people love to go to the races. Series sponsors include title sponsors ITP Tires and Moose, and presenting sponsor Parts Unlimited. Premiere and Feature sponsors include ATV Sport, Moto Tees, Scott USA, Maxxis Tires, Elka Suspension and H-Bomb Films/Division Four. Associate sponsors include Weekend Warrior Trailers, Denton Racing, and Hinson Racing. Media partners include ATV Insider, ATV Rider and ATVRiders.com. For more information, please visit www.atvmotocross.com.

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