Minneapolis, February 23, 2005 – Polaris Industries Inc. announced today it is teaming up with NASCAR Nextel Cup star Dale Earnhardt, Jr. to sponsor a program benefiting the Victory Junction Gang Camp and children with chronic and life threatening illnesses during the 2005 NASCAR Nextel Cup season.
Dale Jr.’s performance each week will determine how many children Polaris will send to Victory Junction Gang Camp at the end of the season. For each ‘top 8’ finish by Earnhardt, Jr., theMinnesota-based recreational vehicle manufacturer will sponsor a weeklong stay for one camper at the Victory Junction Gang Camp. One week into the season, Earnhardt, Jr.’s third-place finish at the Daytona 500 means the program is already off to a great start. “We at Polaris couldn’t think of a better way to support the great things being done at the Victory Junction Gang Camp,” said Bennett Morgan, vice president and general manager of the ATV division at Polaris. “Tying our donation to Dale Jr.’s performance is a win-winsituation for Victory Junction and gives NASCAR fans even more reason to cheer.”
Fans can follow the donation progress throughout the season by checking out the “Dale Jr.’s Top 8 for Victory Junction” counter on the ATV page of www.polarisindustries.com. The cumulative donation will be granted at the end of the racing season.
“I am lucky to have visited Victory Junction and witnessed firsthand the camp’s commitment to giving these courageous kids positive experiences,” said Earnhardt, Jr. “I never need motivation to do my very best on the race track, but knowing that through this partnership with Polaris, I will help guarantee opportunities for kids to experience the camp means an awful lot to me both as a driver and Victory Junction supporter.”
Earnhardt, Jr. is an avid ATV rider and the official spokesperson for Polaris ATVs. About Victory Junction Gang Camp
The Victory Junction Gang Camp, founded by Kyle and Pattie Petty in honor of their late son Adam, was developed to enrich the lives of children with medical conditions by giving them camping experiences that are exciting, fun, physically safe and medically sound. The camp has eight-week-long summer sessions as well as year-long programs including family and sibling weekend retreats. Campers and families can take part in all kinds of activities including boating, fishing, horseback riding, swimming, arts and crafts and much more. No child or family is charged to attend the camp.