Polaris Signs WORCS Pro Racer Doug Eichner
Minneapolis, February 28, 2007 –Polaris today announced the company has signed World Off Road Championship Series (WORCS) Pro Doug Eichner to race the Outlaw 525. Eichner will run the No. 1 plate and should continue the success of Independent rear suspension (IRS) on the WORCS trails.
“Polaris is excited to have a presence in the Pro class for the 2007 WORCS season,” said Jeff LeFever, marketing manager for Polaris. “Doug is a world-class champion whose riding style is complementary to what the Outlaw 525 offers, speed and suspension.”
Eichner has been involved in racing for more than 30 years and is best known for winning the 12-hour Ponte De Vaux in France seven times. He has competed successfully in many other different racing circuits including winning the Mickey Thompson Offroad Championship, the GNC open-Pro Championship three times, White Brothers 4-stroke World Championship three times, SCORE’s Baja 1000, the ITP Quadcross Series and the WORCS Championship five times. In the 2006 WORCS meet, Eichner finished first overall in the nine-race 2006 meet with six first place and three second place finishes.
With annual 2006 sales of $1.7 Billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.
Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.