Polaris Industries has selected the Maxxis EnduroCross track as the site for their Polaris CEO Challenge – a competition where Tom Tiller, CEO of Polaris Industries has challenged the CEOs from Honda, Yamaha, ARCTIC CAT, Can Am, Kawasaki and Suzuki to see who makes “The World’s Toughest ATVs.”

The event, which is not opened to the public, will take place on Thursday, November 16, inside the Orleans Arena on a specially modified version of the Maxxis EnduroCross – that is if any of the other CEOs step up to the challange thrown out by Polaris. “Every manufacturer claims their product is tougher than the competition,” said Polaris CEO Tom Tiller. “Polaris ATVs are made by people who ride so we know what it takes to build a quad that can take on the toughest of tasks, both on the job and on the trail. This passion for power sports starts with me, and I’m ready to prove Polaris really does build the world’s toughest ATVs.”

Pro-Motion Motorsports, LLC – the promoter of the Maxxis EnduroCross – will oversee the competition including customizing the track, officiating and judging the event. “We look at this as a great opportunity to become involved with the ATV market,” claims Eric Peronnard, co-promoter of the event. “The events we produce have always been considered unique within the industry and the Polaris CEO Duel is certaintly that. We like to think outside the box – and this event definitly provides us that opportunity.”

For more information about the Polaris CEO Challenge you may log onto www.polarisduel.com

The Maxxis EnduroCross is a separate event from the Polaris CEO Duel and takes place inside the Orleans Arena in Las Vegas on Saturday night November 18. There is a Qualifier Round on Friday, November 17 where the top ten riders on that day will compete on Saturday night against the best off-road racers in the world. For more information about the event and to register for the Qualifier Round, go online to www.endurocross.com. Tickets for the event are available by calling 888-234-2334 or they may be purchased on line at www.orleansarena.com. The 2006 Maxxis EnduroCross is an AMA sanctioned event. Sponsors include: Maxxis Tires, Monster Energy Drink, Moose Racing, FMF Racing, Ride Now Powersports, Alpinestars, ThumperTalk.com, IMS Products, Motorcycle USA, Elka Suspension, American Crew, Christini Technologies, Motorex USA, KTM, Scott USA, Yamaha, TAG, Kawasaki, Division 7, Rekluse, Polaris and DirtRider Magazine.
The Maxxis EnduroCross is a Pro-Motion Motorsports, LLC production. EnduroCross is a trademarked name.

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