PRESS RELEASE: Mahindra Automotive North America (MANA) announced today a new partnership with the Detroit Tigers where fans will get a chance to grab Tigers merchandise in a whole new way. Starting Wednesday, August 22, the ROXOR Launcher, a custom mobile souvenir super launcher, will be making the rounds at home games at Comerica Park.

The Launcher is a Mahindra ROXOR off road vehicle equipped with a rotating turret that launches t-shirts and balls into the stands while circling the ballpark during home games (weather permitting).  The souvenir distribution is new to Comerica Park and designed for maximum fun with fan safety in mind.

“We’re very excited about this partnership,” said Rick Haas, Mahindra Automotive North America President and CEO. “The majority of our 400 plus employees are native Detroiters and grew up going to Tiger games. To see the ROXOR, that everyone has worked so hard on, circling the field at Comerica Park will be a big source of pride for all of us.”

“We believe fans at Comerica Park are going to enjoy the new super launcher,” said Steve Harms, Detroit Tigers Vice President of Corporate Partnerships. “What’s really cool about the custom-designed and made-in-Michigan vehicle is the launcher has the power to send souvenirs into the upper deck. It’s an exciting fan enhancement to our in-game presentation.”

ROXOR was conceived, designed, engineered and is being produced in Metro Detroit by Mahindra Automotive North America. The ROXOR debuted in March at Mahindra’s Auburn Hills plant – the first OEM manufacturing/assembly facility to open operations in Southeast Michigan in over 25 years.

ROXOR offers a simple, hard worn approach, featuring a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4-cylinder engine, and an automotive style 5-speed manual transmission. ROXOR is specifically designed for off-road use only and is representative of products built by Mahindra dating back to 1947. ROXOR enters the off-road world with a 70-year-proven value proposition based on its toughness, simplicity and strength.

For more information, visit www.mahindraautomotivena,,,

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